Jijona Christmas Fair 2023

The Jijona Christmas Fair 2023 is an event held annually since 2009 in Jijona (Alicante) and is visited by more than 100,000 visitors each year, surpassing year after year. It is also known as the Turrón Fair.

This annual event, also called “La Feria del Turrón de Jijona”, is held just 15 km north of Alicante and features more than 30 exhibitors and nougat manufacturers face to face selling their products directly to the public.

All exhibitors show at the Christmas nougat fair a wide variety of handmade products and make them directly available to the public at their stands.

Would you like to learn more? Read on to find out everything you need to know about the Jijona Christmas Fair 2023

Cartel de la feria de navidad de Jijona 2023

When is the Jijona Christmas Fair 2023?

The Christmas fair of Jijona is held during the first bridge of December, also called the bridge of the constitution. The dates of the Jijona Christmas Fair 2023 are chosen each year to coincide with the holidays (the 6th, day of the constitution and the 8th, day of the immaculate conception) with the weekend.

Nougat fair dates 2023

This edition of the Christmas Fair 2023 will be held on 5, 6, 7, 8, 8, 9 and 10 December. It will last 6 days and will feature more than 30 artisan nougat makers and other artisans from Jijona and local businesses, such as bakeries, wineries, among others….

What to do during the Christmas Fair?

The Jijona Christmas fair is not only intended to buy nougat directly from the manufacturer! You can also buy many typical products of the area and the village: bread, wine, stuffed marzipan and other typical products of the area.

In addition, the Jijona Christmas Fair can receive more than 100,000 people every year, therefore, activities are organized every day to entertain and enjoy all of them.

These activities include tastings (led by Álexis Verdú, technical director of the regulatory board), guided tours of the old town or the castle, musical performances and parades, dance groups, Christmas crafts, nougat-making demonstrations, etc…

All of these activities are carried out either at the company’s own Jijonenca fair and Christmas market, or just a few minutes from it. Mainly there are three locations: A large tent in front of the town hall, the local board of Xixona, the house of culture or in the teatret, a former convent completely renovated.

These activities are organized by both the local board of Xixona and local associations such as the Artistic and Musical Association “The work”, as the aecc, as the middle grade of bakery and pastry of IES Xixona and are divided between all the days in an extensive program of activities:

Where to park at the Xixona Christmas Fair

During the Xixona Christmas Fair the city council provides more than 2000 parking spaces located in different parking areas throughout the city. Any of them are always located near the main roads leading to the town and are properly signposted. There are three large parking areas:

  • If you come from Alicante and take the first entrance to the town you will find an open field in front of the main gate of the park “Barranc de la font”.
  • If you come from Alicante and take the second entrance to the village you will find the Solar de la antigua empresa “Antiu Xixona”.
  • Within the town is the site of the old factory of Turrones El Amendro.

All these parking areas at the Christmas fair are less than 10 minutes walk from the city center, so the parking problem is not an excuse.

In the case of not finding parking, there are two neighborhoods on the outskirts of Xixona. A beautiful Christmas train and a shuttle bus will take you from the different areas to the main avenue of the town.

It is important to note that it takes about 15 minutes to walk from the outskirts of Xixona to the center of town.

Where to eat at the XIII Christmas Fair in Jijona

Although Jijona is the sweetest place in the world, you will also find restaurants and bars where to eat during the Christmas fair in Jijona, many of them in the main avenue. We recommend you to make reservations in advance at any of them since there is a large influx of people and everyone wants to eat at the same time.

One of the options we recommend to eat during the Xixona Christmas fair. is to visit the “FoodTrukcs” area that is available while the fair is open. This place offers different culinary proposals outdoors and with tables scattered throughout the area to sit freely. Fast and economical service, the best for Christmas.

In the same food trucks area, there is also a small area with attractions, ideal to come with children and keep them entertained while you eat.

Turrones La Colmena at Christmas Fair

Turrones la colmena has participated in all editions of the Christmas fair in Jijona and we have many memories and anecdotes of each year. It is impossible to count them all!

During each edition of the Jijona nougat fair, the Jijona nougat The event was a great opportunity to taste nougat and attend workshops of different kinds. The vast majority of these workshops are organized by the merchants of Jijona themselves, showing visitors how they make their products live.

Alemendra roasting, creation of marzipan figurines live are great samples of our know-how. We would like to highlight our participation in organizing the Yema tostada workshop at the Christmas Fair.where we toast yolk in front of everyone and then we distribute it among the public. We love it!

In this way, the turroneros will take the turron directly to your homes with the same advantages and offers as during the traditional nougat fair. Anyway, if you want to come, our physical nougat store is open during the days of the fair, enjoying the same special prices that we do during the fair with more tranquility.

Previous editions of the Christmas Fair

During 2020, as the health situation did not allow us to hold our Jijona Christmas fair and exhibition in person, it was organized virtually. Making online purchases of both almond nougat and other sweets.

The organizers developed a website and a virtual Christmas Fair . with detailed information and a direct link to the store of each of the participating turroneros. We also set up a ventilated room in our premises to receive visitors in person, as was customary.

During the year 2021 it was already possible to hold an on-site event, but all exhibitors and visitors to the Jijona Fair had to wear protective masks. Jijona Fair had to wear a protective mask.

Origin of the Jijona Christmas Fair

More than 100 years ago, a christmas market of nougat and sweets in the population but the origin of the Christmas Fair was born from the concern of some merchants of the XXI century to sell their products directly to the consumer, since in the last decades sales had dropped considerably due to the large supermarkets.

After a few years and after much work, the Christmas and nougat fair became a reality and currently receives more than 100,000 people annually, reaching record numbers year after year and expanding the number of activities and exhibitors. It is one of the most important Christmas events in the Valencian Community.

Possibly, the most special year was 2020, where after much effort and waiting, due to the COVID-19 pandemic, a Jijona Nougat Fair was held virtually, thus avoiding any danger of contagion and enjoying the Christmas spirit from home.

Discounts and offers on nougat during the Jijona nougat fair

Turrones la Colmena participates in the Fira de Nadal de Xixona since its first edition offering special prices during the event. That is why during the Christmas Fair 2023 we will continue with the tradition of offering a “Fair Price” in our product catalog.

  • Fair prices in all our nougat catalog.
  • Special prices in our Artisan Bakery…
  • In our nougat store, we have the same prices we have the same prices but in addition, you will be able to try the products.

Our location at the Christmas Fair 2023

Our stand at the Jijona nougat and Christmas Fair has always been located at numbers 92, 93, 94 and 95. We have a quadruple booth! To place it among all the booths, it is necessary to be located in front of the pharmacy and a few meters from the town hall.

In one of our stands we have artisan nougat of all kinds and flavors and in our second stand we have hundreds of chocolate products. What do you like best?

Although we are present at the fair, we are also ready to welcome you at our home. You will find us at Polígono Industrial Revolta de la Paella. Road CV-800 Km.14. Nave 6.

We are just before Jijona if you are coming from Alicante. There is room to park and no crowds. You will find more information in the following link of our physical store of nougat in Jijona.

Nougat Fair: through the online form

If all of the above overwhelms you and you want to buy Christmas Fair nougat from anywhere in Spain or anywhere we make it easy: Search our social networks for the discount code associated with the Christmas Fair that we activate only on Fair days.

We remind you that the virtual nougat fair allows you to buy the best nougat in a 100% secure way directly from the manufacturer.

Discounts during the Jijona nougat fair.

All exhibitors will offer on the main avenue of the village adjusted prices during the event because during the Christmas Fair you can buy nougat and chocolate with almonds ina 100% safe way directly from the manufacturer.

Posters of previous editions of the Christmas Nougat Fair

Having attended this event organized year after year by the Association of Entrepreneurs of Xixona: AEX and actively participate in it, it brings us very good memories to have the posters of all the Christmas fairs of Jijona on our website exposed.

As you can see it all started being very familiar (the same poster repeated 4 times) and little by little began to create what is known today as the biggest Christmas nougat fair in the world.